marketing

People say it all the time when they're considering putting their home on the market and trying to decide whether or not to hire and agent, and if they're going to hire one, WHICH one will they hire.  Among the many things people generally understand about agents is that most of them will "put the home in the MLS".  While that may be essentially true, what often gets lost in the comparison is the differences in HOW a home might be represented in the Multiple Listing Service (MLS).  

Let me give you an example.  Some time ago I was hired to market a property that had been listed without success by two prior agents.  Despite a very "balanced marketplace", the home had been on the market fo...

An interesting email arrived recently from my profile on one of the online services I use.  It was fairly anonymous simply saying that a prospect wanted me to email them about selling their home as quickly as possible.  It gave no information other than that, but since consumers tend to want their anonymity, I decided to respond courteously and offered to assist.

The prospect replied me very quickly, but only said "I have a contract with remax but they have not shown the house.  I thought that you might have a buyer.".

Interesting.  There was no mention as to the COUNTRY, let alone city or area where the house was, price range, type of home....absolutely nothing.  After all, t...